Are you struggling with targeting your customers on fb ads? February 29, 2020

Today your going to learn how to setup the right experiment to find out what ad is most successful running my advertisement!

For high ticket products and services, it can often be difficult pinpointing your exact customer. Well good news is,

I’m going to show you how!

However, the real answer is… I can’t do this for you directly, because it depends on the actual product or service your selling.

Think about these for a second:

  • High income
  • luxury items
  • People interested in luxury items
  • There are categorizes in facebook for people who actually own platinum, gold credit cards.

So there are ways on facebook to target such people.

So here’s the trick!… there is no trick…ahead of time you JUST DON’T KNOW!

Using the Spider Model you can actually let facebook decide this for you.

Spider Leg Number 1:

Can be peoples household income top 25%-50%

Spider Leg Number 2:

Can be peoples household income top 10%-25%

Spider Leg Number 3:

Can be peoples household income top 10%

Spider Leg Number 4:

Can be peoples household income top 5%

How does facebook know this you might be thinking, facebook has partnered up with a number of companies such as Experian and they pull the data from such companies.

Great right!

Spider Leg Number 5:

Can be peoples people interested in luxury items.

The more spider legs you have the better you can get a better idea of which customers are more interested in your product or services.

Once you set all these spider legs up…

You just let it run!

And depending on your results you simply optimize the advertisement. Its really that simple its not technical at all!

You don’t want to be in the game of trying to forecast and predict a magical answer for these. That’s where most NON REAL Marketers go wrong!

You don’t want to use all your brain power trying to predict the correct ad, that your customers will love. What a 25 year old man is attracted to, is different to what a 45 year old man is attracted to. And a 25 year old woman or a 45 year old woman is attracted to is completely different to what everyone else is attracted to!

Am I right!

You want to use all of your brain power in setting up the right experiment and this experiment will actually give you the correct answer.

EXPERT TIP!

Let me hold your hand every step of the way and Let’s work together on your marketing and sales!

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