Whether you are selling high end or low end products, the very best strategy to selling info products is:
- To either establish a brand
As if you don’t have an established brand in the market it’s difficult to selling high end products because you have zero trust and creditability.
WHATS THE SOLUTION?
The solution would be using our TRIAD Model, selling a low end product first. And through alternative marketing channels such as email marketing, offer a high end product later.
Have a live call component in the low end product, and after a few weeks you have built that relationship and trust with the customer, then and only then can you can pitch a high end product.
So if you don’t have a brand and you want to sell a $1k product right off the bat, I’m not saying its impossible!
BUT…Your fighting an uphill battle!
When a customer first comes across your product or service, there is no pre-established trust.
And when there is no pre-established trust, customers are thinking how are they going to trust you spending there hard earned money on your products or services, that’s when you will see your conversion being low.
REMEMBER GUYS FB ADS WORK! If its not working its not down to facebook being a scam and not working its simply down to the USER!
That’s why building a brand is worthy because they build trust instantly!
Let me hold your hand every step of the way and Let’s work together on your marketing and sales!
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